Madalyn Yates Photography X Sarah Johnson Co.

Personal Adventures
Portraits of Her
Brand Experience



I serve women owned small businesses here at Madalyn Yates Creative. Together we create a strategic plan to bring heart & soul to your brand through storytelling photos & beyond.

When I’m not behind the camera, you can find me hanging out in my office, sipping on a latte at local coffee shops, baking something delicious & traveling the world.


For this blog post, I wanted to do something a little different than normal but also share more about the people I get to work with as a branding photographer! So, I wanted to collaborate with one of my favorite people, Sarah Johnson! So before we start her Q&A, here is a little bit about her!

I am a wife, we’ve been married for 13 years, we have three kids; twin girls (Kennedy & Brooklyn) that are 9 and a little boy (Jett) who is 6 and our life is full but wouldn’t have it any other way.

What do you when you’re not playing role of mom? I am an encourager, enjoy recording podcasts for InfluenceHer, writing, drinking coffee & eating tacos. “Someone who champions the voice of women.”

Alright, so now that you know a little about Sarah, scroll on down to see our very first Q&A on the MYP blog

Q&A with Sarah about her Branding Experience! Let’s dive in!

Q: How did investing in your business by doing a branding session impact you as a person? And a business owner?

A: As a person, it gave me the confidence to speak about and showcase who I am all at the same time promoting my brand. The photographs gave my front door and facelift and provided content and visual resources that made talking about, sharing about the service that I provide with excellence. It helped me bring to life my vision for my brand. It allowed people to trust in the brand!

Q: How does having a full gallery of branding photos help you with your business?

A: Created content for social media, the InfluenceHER podcast, Now Waiting Book, the Sarah Johnson Co website, etc

Q: How did help you with your book launch?

A: Increased my ability to tell the story about my book without selling my book!

Q: What was your favorite part of the experience?

A: Seeing the vision come to life. With authenticity being so important to me seeing something that was planned still exude that same message was extremely encouraging to me.

Q: What was the deciding factor that made you choose MYP to work with for your branding session?

A: Madalyn knew the audience that I was trying to reach by doing her homework as far as studying locations that would be suiting and helping with outfits that would on brand. She was well educated on the brand that influence my as an author.

“When I did a branding session with Madalyn, I felt like she was instantly on my side and on the team so to speak. She is not just a contracted person, she became a part of the journey, here to encourage and cheer me on in this thing called life! ”

— Sarah Johnson

Thanks so much for stopping by! Have questions or interested in booking a Branding Session, feel free to inquire here!


© Madalyn Yates, L.L.C. 2014-2024

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