Brand Photography for Your Industry | How it Benefits You and Your Audience
Today, I am going to talk about how brand photography for your industry and how it benefits you and your audience. It’s a win win investment. I’ll share the overall benefits and then break down into a couple industries so you can see specifics.
You’ll build recognition.
As a brand, you want people to recognize you from across the room and across the community. By having personalized brand photography, your audience will begin learning more about you. When they know about you, they begin to trust you for you. When a brand shares more of the face(s) that make up the brand, then you become recognizable. If you aren’t open to sharing the face(s), you can create brand photography that builds recognition through locations, products, or by not being face forward.
A Bakery or Restaurant
Even though you’re constantly changing your menus or display case, brand photography for your industry will help you grow and build a reputation that your audience comes back for day after day. By having professional rotating photographs of your baked goods, or lunch specials, people will recognize your establishment. Connecting your audience with your servers, baristas or chefs will also bring more personality to the brand.
You’ll build connection.
Connection to your audience is essential to you as a brand. Tapping into your personal brand will create connection. It’s more than likely that you have a lot in common. By sharing commonalities first then you will connect with potential clients within your audience.
A Doula or Midwife
This is a very intimate industry but brand photography still benefits you! You can walk your audience through exactly what you do when you’re working with a client. This creates comfortability. By sharing your heart with your audience, moms will connect. By sharing your favorite tools, that’ll familiarize parents with how you work. Parents are looking to find someone who can help them find comfort and peace throughout a beautiful time in their parenthood journey so, finding a doula or midwife who gets to know them is worth every investment!
You’ll be ready.
Ready for any thing that requires a headshot, media kit, email signature! When you’re applying to be a speaker, you’ll want an updated headshot for your presentation. If you’re hosting an event, you’re going to want a lifestyle photo for your about me section. If your building a new website, you’ll have on-brand photography ready to go!
A Motivational Speaker or Coach
As tricky as it can be to create photography that shows you speaking to a crowd, it’s definitely doable and highly recommended. You can invite a photographer to come to an event and they can grab some photos of you engaging with the audience. You can plan to have some updated headshot done on a day that you’re already speaking. Or if the photographer helps you plan your session, then you can recruit “models” to sit with you to get some photos of you talking to them. The possibilities are endless!
