5 Mistakes Business Owners Make With Their Brand Photos (and How to Fix Them)

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I serve women owned small businesses here at Madalyn Yates Creative. Together we create a strategic plan to bring heart & soul to your brand through storytelling photos & beyond.

When I’m not behind the camera, you can find me hanging out in my office, sipping on a latte at local coffee shops, baking something delicious & traveling the world.

I'M MADALYN!

We’ve all been there — you invest in photos, but somehow they just don’t work for your brand. It’s not that the images aren’t pretty, it’s that they aren’t strategic. Here are five common mistakes I see (and how to avoid them):

1. Treating brand photography like a headshot session.


Headshots are great, but they only capture a sliver of your story. Your brand deserves imagery that shows what you do, how you do it, and who you do it for.

2. Not preparing in advance.


Walking into a shoot without a plan often means missed opportunities. At MYC, I help you plan ahead so every prop, outfit, and location reflects your brand story.

3. Using generic stock-photo vibes.


Your audience wants to see you, not a version of you that could be anyone else. Personal touches (like your favorite coffee mug or office space) go a long way.

4. Forgetting about variety.


If all your photos are the same pose and background, your content runs out fast. Strategic sessions give you options — horizontal, vertical, detail shots, lifestyle, and more.

5. Not updating often enough.


Your business grows and evolves, and your photos should too. Quarterly or seasonal sessions ensure your visuals stay fresh and aligned with your current direction.

✨ The good news? Every one of these mistakes is fixable — and your next brand session could be the one that changes everything.

Curious what that might look like for you? Let’s chat → click here! 🙂

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madalyn@madalynyatescreative.com