How to Be Consistent with Branding Photography // Booking Your Branding Experience Multiple Times a Year

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I serve women owned small businesses here at Madalyn Yates Creative. Together we create a strategic plan to bring heart & soul to your brand through storytelling photos & beyond.

When I’m not behind the camera, you can find me hanging out in my office, sipping on a latte at local coffee shops, baking something delicious & traveling the world.


Hey there! Are you ready to learn how to be consistent with your branding photography? I get this question quite often …

How Often Should I Do It?

If I am honest, I think this varies for each small business. I’ll touch on that in just a few, BUT on average, I think branding photography should be refreshed AT LEAST twice a year!

You may say “Madalyn, that’s a lot of money to invest just for social media content and photos of myself!” Yeah, that’s what I told myself when I was creating the branding collections for you. I get it. But if you think about all the courses, the workshops, the templates that you invest in, you realize that it’s not that big of a deal. 

If making the investment is still scary for you (I was there, I get it!) Then here are some tips on how to be consistent with Branding Photography & to make the most out of your ONE branding experience (I suggest the Girl Boss package!):

  • Before your session, map out your entire YEAR! Yikes! That is a lot but trust me it helps! I use a Simplified Planner for my daily schedule & then I do a quarterly calendar like THIS ONE for business launches, events, etc!
  • Once you’ve mapped out your year, make a list of photos that you know you’ll need.
    • Holidays, Birthdays, National Day of XYZ, Anniversaries, Client Launches, Product Launches, you name it! To make this easier, click here for a list of Federal Holidays! As far as product & client launches, if this is intimidating don’t fret – I can help! 
  • Now, depending on which collection you chose, you need to plan location(s), outfit(s), and make your shot list! Come learn more on How to Plan Your Branding Experience, here!
  • As far as outfits, think YEAR ROUND! Winter, Spring, Summer & Fall

If making the investment isn’t difficult for you then I say doing a branding experience once a quarter is beneficial for your business, here’s why:

  • Updated social media content for your audience to connect in new ways
  • Seasonal headshots for you to use without feeling weird about wearing a sweater in the middle of summer 
  • A way to step aside and be creative for FUN to help bring life into your brand
  • Continue to connect with your audience by showing more of you, your why & what makes you, you!
Girl picking out clothing for a branding photo shoot for consistent branding photography.

I will say though, if you’re a product or clothing based business, you know just as well as I do but your inventory changes constantly! So if you’re interested in a branding experience, I would suggest the Subscription Collection which is a bundle of sessions so that together we can plan when you need to do the sessions to make the best of your content! Want more information on that, feel free to contact me or send me an email at

Well, I think I covered all my bases! If you found this helpful or have questions feel free to leave a comment and I will get back to you!! xoxo


© Madalyn Yates, L.L.C. 2014-2024

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